Some call it Corporate
Social Responsibility;
others deride at the archaic term and prefer to name it Sustainability or even
Shared Value. A few dispense with the
“R” altogether and call it Corporate Responsibility; perhaps those still
undecided about jumping onto the bandwagon simply call it Social
Responsibility. No matter what the label, the fact is we have yet to find a
simple explanation of a term that is increasingly becoming a mainstream
business practice. This is very surprising for a field that has shot to fame so
quickly from a mere triviality to highly recommended prerequisite for the high
rise of any business.
In the
21st century, business sustainability needs to be understood in terms of the
environment, economic development, human rights, women’s empowerment, and rule
of law. Smart businesses are incorporating these broader principles of
sustainability into their business decisions, and developing practical
standards and metrics to help apply these principles in practice. These
measures work to maximize opportunity and minimize the negative impact their
core businesses have on the environment, the community and the economy in
places where they operate
For a small business to grow into an empire and be in the
right standing with global best practice, the checklist below must be addressed
and in clear terms: Read more...
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