Recognizing CSR as a core business practice - Examples by International Media organisations.

In Jonathan Branco's Recognizing CSR as a core business practice, some media organisations who have taken CSR & Sustainability issues seriously are highlighted. I hope you find this useful and informative.

...it was announced this past week that Reuters was doing away with its “Green Business” page. An announcement on the company blog had this to say:

“One of the goals of the sustainability movement is to integrate its objectives into all facets of business. In this light, Reuters.com is ahead of the game as we enter a time when solar panel companies are mainstream enough to be on the regular business page and not siphoned off to a private green niche.

Of course, green companies, technology and economies are not going away. At Reuters.com we embrace this opportunity to bring the business of the environment into the fold of the rest of the site, and welcome you to continue your dialogue with us as we branch out to yet another new chapter.”

Interestingly enough, during the same week, Bloomberg announced that it will be launching a sustainability page on its website. Meanwhile, the Guardian in the UK is one of the few (if not only) mainstream media outlets that has specific sections covering both international development issues and the world of social enterprise. However, Reuters is the first media company that I’m aware of to take this step towards integration.

Perhaps we are moving towards a new era of social and environmental stewardship amongst companies big and small. We are seeing the rise of interest in social enterprise amongst young people (look at how many MBA programs are now offering this type of focus) and it appears that some large companies are now integrating these initiatives into mainstream processes. It will be interesting to see where CSR 2.0 takes us.

Read the entire article, here